fudi祥云小镇店

项目位于北京市朝阳区东四环,紧邻窑洼湖公园,被丰富的绿化空间所包围。因此设计团队希望能在城市和自然之间寻求一个平衡,在保证足够的视觉辨识度的同时,为当地社区带来更多的活力与惊喜,也能为消费者拓展更加多元化的休闲生活。

The project is located in the East Fourth Ring Road, Chaoyang District, Beijing, near to Yaowa Lake Park and surrounded by the rich greening space. Therefore, the design team hopes to seek the balance between the city and nature to bring much more vitality and surprise to the local community while ensuring enough visual recognition and expanding a more diversified leisure life for consumers.

fudi作为一个新兴的零售品牌,从创立初期就希望打造一种全新形式的仓储会员店。fudi的概念来自英文单词foodie并将其本土化,表达了一种对美食的态度,同时品牌想要以fudi笑脸来传达一种对生活的乐观、积极向上的态度和一种对美食的热爱和追求。

As a rising retail brand, fudi’s vision is to create a next-generation warehouse member store since its establishment. The word “fudi” also pronounces as “foodie”, it is an attitude towards tasty food. Fudi’s logo is a smiling face which also stands for a positive and passionate spirit.

fudi仓储会员店贯彻了fudi的品牌态度:“fudi is for foodies.”因此设计上也希望将这种热爱与包容的态度传递出来。

Fudi Warehouse Member Store has implemented fudi’s brand attitude: “fudi is for foodies”. Hence, the design also hopes to convey such love and tolerant attitude.

fudi仓储会员店视觉上像是一个有弹性的绿色泡泡一样,为了表现柔软的特性,所有的边界都被削弱成为圆角,并且在不同位置上有长短不一的开口,宛如泡泡绽开时能够透过裂缝看到内在美好的事物一样。

Fudi Warehouse Member Store is visually like an elastic green bubble. In order to show soft characteristics, all the boundaries are weakened into corners and have different openings in different positions, appearing to be able to find out the inner beauty through the cracks when the bubble opens.

项目整体有四层空间,一层是零售区,三四层是停车场。未来将会融入餐厅、亲子乐园以及更多的活动区域,让人们在享受购物的同时,能够在这里体验到更丰富的活动类型,周围的居民也拥有了更多日常休闲放松的场所。

The project is a four-storage building, including a retail area on the first floor and parking lots on the third and fourth floor. In the future, restaurants, parent-child paradise and more activity areas will be integrated, allowing people to experience more types of activities while enjoying shopping, and the surrounding residents will also have more places for daily leisure and relaxation.

建筑主体由穿孔金属板构成,白天阳光和树影可以以一种更柔和的方式进入到室内空间,而夜晚室内的光线也可以弥漫到室外空间。在一天内的不同时刻,人群和建筑的交互关系保持着动态的变化,这也增强了人们的体验感。

The main body of the building is made from perforated metal. By day, the sunlight and tree shadows can intervene in the interior space in a softer way, while the indoor light at night can also diffuse into the outdoor space. At different moments of the day, the interaction between people and architecture keeps dynamic changes, which also enhances people’s sense of experience.

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